When designing an e-commerce site, it’s important to make it easy for customers to quickly find what they are looking to purchase. This post makes the case that a hamburger icon can be best used if it serves users as a secondary navigational element, not as the primary way to get around an application.įiltering UI: A Horizontal Toolbar Can Outperform the Traditional Sidebar The 'hamburger icon'-those three-line navigational elements used on many mobile applications-has been criticized lately because users don’t always understand what to do with it. Why It’s Totally Okay to Use a Hamburger Icon This article presents an overview of a large number of different user research tools and methods, categorizing the techniques based on whether they are quantitative or qualitative.

Producing a customer journey map is a handy method for getting into a user’s shoes and learning about interactions at every potential touchpoint.īuilding customer journey maps is just one of a wide spectrum of user research methods that practitioners can leverage in order to provide optimal user experiences.

In order to understand the people using an application, it’s imperative for developers to cultivate empathy for them. The No-Nonsense Guide to Mapping the Customer Journey This week, we’re looking at customer journey mapping, UX research methods, hamburger icons, toolbars, and 'the difference between designing for tasks and designing experiences.' What are you reading?

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